HI5004 Marketing Management T3 2024 Assignment Help
HI5004 Marketing Management T3 2024 Assessment Group Assignment Assessment Details and Submission Guidelines Trimester T3 2024 Unit Code HI5004 Unit Title Marketing Management Assessment Type Group Assignment Due Date + time: 23 January 2025: 10:59 pm for Brisbane & Gold Coast 11:59 pm for Melbourne & Sydney Purpose of the assessment (with ULO Mapping) This assignment requires your group to undertake the process of analysing ONE product or service and its operating environments from a marketing perspective. And then apply the learning from lecture 1–10 in the development of a marketing strategy. Your group will provide an overview of this product or service, as well as detail the type of orientation towards marketing that is necessary. Your group is also required to examine and analyse the context and environments in which this product/service operates, its industry and the macro-environmental forces impacting on the industr...